Social Media is being talked about a lot lately. We’ve seen news break first on twitter, employees are fired for things on facebook and politicians like Obama and Kevin Rudd use it as part of campaign strategies or as a means to connect with the public.
It’s also becoming a way for organisations to build relationships with people, join the conversation, build brand awareness and recruit/attract staff.
So what is Social Media?
“Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).” (Wikipedia)
Social networking websites are online communities of people who share interests and activities, and who are interested in exploring the interests and activities of others. They typically provide a variety of ways for users to interact through chat, messaging, email, video, file-sharing, blogging, discussion groups, and images.
I’ll be presenting at my organization soon on where we can go with social media from a HR perspective, so I’ll share that with you when I can. However, I think that social media has huge potential for your personal development. I’ve learned so much off other people, some of whom I’ve met in person and others that I’ve just communication with online.
In the meantime, if you are interested I recommend you have a read of Michael Specht’s blog and his list of 52 Social Media ideas for HR and Recruitment.
Do you use Social Media and if ‘yes’, what do you use it for? If ‘no’, what has stopped you?